Give Blood; Get Coffee.
The American Red Cross and Dunkin’ Donuts - an American donut and coffee shop - have teamed up in a scheme dubbed ‘Give a Pint, Get a Pound’. In the hope of raising the number of people who donate blood in the colder months, the scheme has been implemented in Connecticut, Maine, Massachusetts, New Hampshire, New York and Vermont. For every pint of blood that’s donated, the participant will receive a gift voucher for one pound of coffee. So far, this has been a very popular campaign. Since its launch, there has been a 16% increase of blood donations in January. The colder months of the year have always seen a dip in those volunteering to give blood; American Red Cross Communications Program Manager, Elaine St. Peter says ‘January is a much better month because people love to come get their Dunkin’ Donuts coffee and help those in need.’ Should you wish to donate blood and live in England or Wales, you can find out more here