What's your Cup Size?

What's your Cup Size?

A well-known American-based coffee house (no names, please!) has started to cater to its customers' cravings for larger cups in which to drink their coffee. Now I'm not sure what to think about this. Coffee by the pint? Coffee by the quart? Surely cups and coffeepots were invented to prevent humans from destroying themselves in a single sitting!

The cup in the picture is good for two whole pints of the brown stuff. And according to the blurb on the attached link, said cup is 'safe for microwaves and dishwashers'. That's all right then. Please would you excuse me now as I have to go and lift some weights at the gym...

One cup